Ask journalists on different media platforms (consumer, business, hard news, celebrity gossip, trade, B2B, etc), in different states or countries, different regions of the world or with different training levels, and you’ll get a wide range of different definitions of the term.
The world is full of organisations declaring “passion” for their business but speaking to customers in dull, bland, boring tones.
It might sound weird but sometimes one of the hardest aspects of crisis management is knowing when you have a crisis.
Of course, everyone knows sooner or later.
But early identification of the problem will help you to manage your way out of it much more effectively.
Let’s say you’re a plumber (though for the purposes of this apocryphal tale, any trade would do). You move to a new neighbourhood with few plumbers. Those that exist aren’t very good, or charge too much, or are never available.
Great B2B marketing is about making complexity simple - not because customers are simple, but because they’re busy, distracted, and hassled. Welcome to life in the 21st Century.
A post by someone else recently reminded me that there are STILL major brands that are clueless when it comes to managing a problem, an issue, or a crisis.