Companies which remain in existence for any length of time will usually, at some point, experience a level of corporate crisis which potentially threatens their survival. Yep, even SMEs.
Great presenters say the same about their audiences; audiences ‘talk’ to them, even mid-presentation.
If you’ve done the audience analysis, you should have a pretty good idea about the environment you’re stepping into; but you’ll learn more from your audience as your presentation progresses … so long as you’re listening!
I am always interested in talking to experienced presenters (email with a show reel link please) but I have a specific requirement fairly quickly.
I need a male, 25-50, presenting as educated British working class (Barry from Cillit Bang but toned down a little) for a technical / automotive engineering B2B corporate video. Regional or national (Welsh / Scottish / Irish / English) accent is fine.
Initially there will be a one-day partially scripted shoot in the English Home Counties towards the end of January, precise date to be confirmed. Access to the script may be only a few days beforehand but the total length of the video will be in the region of 2-3 minutes, including interviews and some unscripted work.
There will be contact with the Director prior to the shoot liaising over the script, delivery, logistics and other issues.
You need to be able to do a walk-and-talk, pieces to camera, and heavily directed interviews all in an engineering workplace environment. You will be working with a small crew (probably two cameras).
You will be paid a one-off negotiable day fee covering all future releases. Timing will probably be arrival at around 9.30am, departure before 5pm, but in the event of unexpected delays we’re there until the job’s done.
The video will play to a limited audience of garage owners / workshop managers on YouTube, the web, social media and in other situations.
Clothing may be provided (branded overalls) but you are asked to attend in smart casual and camera-ready. There may be some Personal Protective Equipment provided (eg gloves and safety shoes, perhaps). The shoot will be in a genuine vehicle workshop but won’t be hazardous.
Some still shots may be taken for the client company’s marketing programme and that will be covered by your fee.
This is not a job for beginners.
If it goes well there is a possibility of future work for the same client.
If you’re interested please email me (email@example.com) with a link to show reels.
The world is full of organisations declaring “passion” for their business but speaking to customers in dull, bland, boring tones.
It might sound weird but sometimes one of the hardest aspects of crisis management is knowing when you have a crisis.
Of course, everyone knows sooner or later.
But early identification of the problem will help you to manage your way out of it much more effectively.
Let’s say you’re a plumber (though for the purposes of this apocryphal tale, any trade would do). You move to a new neighbourhood with few plumbers. Those that exist aren’t very good, or charge too much, or are never available.
Great B2B marketing is about making complexity simple - not because customers are simple, but because they’re busy, distracted, and hassled. Welcome to life in the 21st Century.
A post by someone else recently reminded me that there are STILL major brands that are clueless when it comes to managing a problem, an issue, or a crisis.